AI calorie counter & fat loss coach

Lose fat smarter,not harder.

Snap a photo to log any meal, get a meal plan with a grocery list, and ask a coach that answers from your real data.

Download on theApp Store
Google PlayComing soon
  • Free to download
  • No credit card
  • 7-day Pro trial
FIIT Today screen with calories left and macro progress

Most diets don't fail from a lack of willpower. They fail because tracking is a chore and the plan doesn't fit your life.

FIIT makes logging a photo, planning automatic and coaching personal.

FIIT camera screen scanning a plate of food to log calories

Photo logging

Snap a photo. Calories and macros in seconds.

No database searching, no barcode scanning. Point your camera at a meal and FIIT estimates calories, protein, carbs and fat. Review it, adjust anything, and log.

  • Calories, protein, carbs and fat per meal
  • Edit servings and details before you save
  • Manual logging is always free
FIIT AI Meal Planner showing a 7-day plan with a grocery list tab

Meal plans & groceries

A meal plan built around your life.

Tell FIIT your diet, budget, cook time and allergies. Get a 7-day plan with recipes and prep times, swap any meal you don’t like, and turn the week into a grocery list in one tap.

  • 7-day plans with recipes and prep times
  • Swap any meal, targets stay on track
  • One-tap grocery list, grouped by aisle
FIIT Coach chat recommending high-protein options within remaining calories

AI coach

A coach that reads your actual data.

Ask what to eat, or why progress stalled. FIIT answers from your real intake and weight trend, not a canned script, and a weekly review tells you what to change next.

  • Answers based on today’s food and your trend
  • A weekly review in plain English
  • Available at 9pm, no appointment
FIIT Today screen showing calories eaten, calories left, macro progress and meals

Your day

Your whole day, at a glance.

Open the app and see calories left, protein progress and today’s meals. Your target adapts as your weight and habits change, so the plan keeps fitting you.

  • Calories remaining and macros vs target
  • Adaptive fat loss plan
  • Nothing to dig for

Why FIIT

Not just another calorie counter.

How FIIT compares with the other ways people lose weight.

FIITCalorie countersDietitians & programs
Log a meal from a photo✓Search or scanVaries
Meal plan with a grocery list✓Often extraVaries
Coach answers from your own data✓LimitedHuman, scheduled
Weight trend, not daily noise✓VariesVaries
Free plan with no time limit✓Varies✕
Typical costFrom $12.50/moFree to paid$100–250/hr

Detailed breakdowns: FIIT vs MyFitnessPal · FIIT vs a dietitian · What to look for in an app

Simple as 1, 2, 3

Set up in minutes. See results in weeks.

01

Set your goal

Tell FIIT what you want to achieve and a bit about your lifestyle. It takes under 2 minutes.

02

Snap your meals

Photo-log any food in seconds. No searching, no weighing everything.

03

Follow your coach

Check in daily, get personalized guidance, and watch results compound over weeks.

FIIT meal result with calories, protein, carbs and fat

Start free, upgrade when ready

Simple, honest pricing.

A dietitian runs $100–250 an hour. FIIT Pro is as low as $12.50 a month.

Free

$0

Forever

  • Manual food logging
  • Calorie & macro tracking
  • Weight trend & 30-day projection
  • Standard fat loss plan
Download free
BEST VALUE · SAVE 37%

FIIT Pro

$149.99

/year

about $12.50/month · or $19.99/month

  • Everything in Free
  • AI photo food logging
  • Unlimited AI coach + weekly review
  • AI meal planner + grocery lists
  • Adaptive fat loss plans
Start 7-day free trial

Track your progress

Watch the trend, not the scale.

Daily weigh-ins bounce around. FIIT's 7-day trend line filters out the noise and projects your next 30 days, so you can tell if it's actually working. It's free.

FIIT Progress screen with a weight trend chart and 30-day projection

FAQ

Common questions

Is FIIT free?
Yes. Manual logging, macro tracking, the weight trend with a 30-day projection, and a standard fat loss plan are free with no time limit. Pro unlocks AI photo logging, the AI coach, meal plans with grocery lists and adaptive plans.
How accurate is photo food logging?
It is an estimate, and works best on common foods and clearly visible portions. You can always edit the numbers before you log, and consistent logging matters more than perfect logging. Read our guide on how accurate AI calorie counters are.
How is FIIT different from MyFitnessPal?
Traditional calorie counters start from a food database you search. FIIT starts from a photo, then adds a meal plan with a grocery list and a coach that answers from your own data. See the comparison at getfiit.app/vs/myfitnesspal.
Does FIIT make meal plans and grocery lists?
Yes. Pro builds a 7-day plan around your diet, goals, budget and cook time, with recipes and prep times, and turns it into a grocery list in one tap.
Do I need to track every single meal?
No. Consistent logging beats perfect logging. Even partial tracking gives your coach enough context to guide you, and one missed meal won’t derail your progress.
Can I cancel Pro anytime?
Yes, anytime in your App Store account settings. You keep Pro until the end of your billing period, with no cancellation fees.
Is my health data private?
Your data powers your coaching and nothing else. We don’t sell it or share it with advertisers. Food photos are processed to create your log entry and not stored beyond what’s needed.
Is FIIT medical advice?
No. FIIT provides general wellness guidance only. Talk to a healthcare professional before making significant changes to your diet, especially if you have a medical condition.
Is FIIT available on Android?
Not yet. FIIT is iPhone-only today, with Android coming soon.

Ready to lose fat without the guesswork?

Photo logging, meal plans with groceries, and a coach that knows your numbers.

Download on theApp Store
Google PlayComing soon
Free on theDownload FIIT