Fat loss shouldn't require a spreadsheet, three separate apps, and a nutrition degree. But for most people, that's exactly what consistent tracking feels like — which is why most people stop within two weeks.
FIIT started as a personal frustration with the apps already out there. Every one of them either did too little (basic calorie counters) or too much (overwhelming dashboards no one actually reads). None of them felt like a coach. They felt like chores.
The idea behind FIIT is simple: what if the app just told you what to do? Not in a generic, one-size-fits-all way — but based on what you actually ate today, how you're actually doing, and what your goals actually are.
FIIT uses Claude, Anthropic's AI model, to power the coaching layer. You log your meals (via photo or manually), check in daily, and the AI synthesizes everything into specific, actionable guidance. Not "eat less." More like: "You've been under protein three days in a row — tonight, add a palm-sized portion of chicken or Greek yogurt."
The photo logging piece is what makes this practical. Nobody wants to search a database for "homemade pasta carbonara." Snap a photo, and FIIT figures out the rest.
What FIIT optimizes for, and why.
FIIT is designed for real life — imperfect days, meals out, weeks where you don't feel like it. The goal is to keep you in the game, not shame you out of it.
Generic advice is everywhere and it doesn't work for you. FIIT's coaching is specific to your data, your goals, and your history.
If logging feels like a job, you won't do it. FIIT is designed to be the fastest possible path from "I just ate" to "it's logged."
Your health data is yours. We don't sell it, we don't share it with advertisers, and we collect only what we need to run the app.